In this video I’m going to show you ten simple steps it takes to create a million dollar business from scratch.
Do you have an idea of vision or ambition to create a million dollar company well in this video I’m going to share with you 10 simple steps that you can take to create a million dollar business just like I have in the past three years but first and foremost let me help you get to know who I am a little bit.
My name is Jeff Sekinger, I’m 28 years old just turned 28 actually a few weeks ago and my life was a lot different just over three like 39 months ago I was just getting out of rehab for chemical dependency on opiates it was a problem that I had for about six years actually in high school.
I got injured in varsity football I was chasing a receiver tripped over his legs fell and like the the ground lifted my hand all the way up and I tore all of the muscles in my ribs. I literally couldn’t like breathe or move do anything without like excruciating pains all the blood like dried on my ribs and the doctor prescribed me Percocet and muscle relaxers and then that just led to like a six year snowball issue that just exponentially got worse and worse I went through you know college got my finance degree.
Actually interned for a few different banks then I worked for the the biggest bank in the united states right out of college for about 19 months and the problem just kept getting worse and worse to where I got to a point where I’m living in my Dad’s basement.
I’m 80 grand and dead I have no friends, no connections just the least Honda Civic that I actually crashed and damaged and I was extremely hopeless and helpless had no drive, no you know direction in life. I really just didn’t know anything. I didn’t even think I was going to really make it out because I watched you know my cousin die from it.
I watched my Aunt die from it. I watched four friends from high school die from it and it just seemed like everyone was dropping like flies that was doing what I was doing so I wasn’t even expecting you know to be alive let alone be where I’m at today which is pretty ridiculous.
Where I’m at today I have an unbelievable lifestyle, complete freedom options and choices I have two eight-figure companies one’s called zeropercent.com we help. First of all we have 42 employees, you’re about to see the office here in a second we help entrepreneurs start and scale with low interest capital and you know in three ways right.
We’re helping them get capital create income and then ultimately build long-term wealth and then the other business is a cryptocurrency hedge fund and we you know take on 99 limited partners and and it’s just a done-for-you model where our investors invest into a pool of funds and we manage it for them and then they just see the returns monthly on a dashboard and financial statements sent to them.
So we’re actually in my condo right now this is kind of like my content room you can see every room in this condo has just ridiculous views we’re in Miami Florida right now I moved from San Diego about seven months ago so I’m in a three-bedroom condo and this is just another like a kind of like a guest room in there it doesn’t really matter but the crazy thing is is like that biggest problem which maybe you’ve seen this other video.
Actually became my purpose right so I didn’t look at it as like a burden and like oh man this sucks and and like just dwell on it right I transition that into it being my purpose in life so that problem that I had right with a drug addiction that actually sparked the two businesses that I have now I actually bought bitcoin back in 2013 because of the silk road and believe it or not so that got my interest into crypto.
Now I’m obviously doing it in a much more professional manner with asset allocation and then the second you know thing zero percent.com that’s sparked from my issues with credit cause when I got out of rehab I had a 524 credit score I couldn’t do anything, I couldn’t get a car, I couldn’t get move out of my dad’s basement and get an apartment, I couldn’t do literally anything.
So I had to fix my credit and then I was like man when I got out of rehab I’m like dude I gotta so first of all I realized that I was using because I was suppressing my ambitions right in life right I had huge ambitions I always did from a very young age I knew I wanted to do big things and help a lot of people and make a ton of money and live a cool lifestyle like I am now and I just wasn’t doing that so that was one thing I realized like when I got sober.
I’m like wow I was just suppressing my ambitions my whole life and I was escaping my life and that’s the other thing I realized was I’m just using because I’m escaping my life so let me design a lifestyle that actually allows me to live a super cool lifestyle that I don’t have to escape right and now that’s become the mission of the company to help 100,000 people become financially independent which financial independence when your passive income exceeds your expenses and ultimately we’re trying to give people the ability to do what they want in life.
So that’s how my problem became my purpose and that’s actually the first point I want to go into which is find a problem that you actually care about so this is number one find a problem that you actually care about that you would have a desire to help others with that solution to that problem right.
So it doesn’t have to be as intense as mine but you need to like be looking like if you don’t have a business right now you’ll be looking around when you go through life on what are problems that people are going through okay and then do a deeper thought of okay how can I create a solution to that problem and package that into a product or a service.
You should also do the math when you’re thinking of that business that you’re going to create out of that solution to that problem because if you have massive goals for yourself if you want to be a billionaire right you’re likely not going to be a billionaire in your current job right now or you’re not going to become a billionaire trying to you know start one of these food trucks down here right.
Maybe you turn into a massive franchise and you do but look statistics are statistics so you should look for things that and businesses and vehicles that can take you to where you want to be right I had massive goals for myself where I wanted to be a billionaire multi-millionaire Deca millionaire and I want to do that I’m going to do that through the hedge funds that we run and the massive consulting company that we’re we’re using to ultimately help grow our funds right.
So I am directly aligned with in the right vehicles to get to where I want to go so make sure you figure out what are your what’s your desire and values and then you can have an idea of okay that’s a problem I want to solve and this is the vehicle that I need to get in the realistic vehicle that I need to get in in order to get to where I want in life the second thing is conduct surveys so like figure out what your target market actually wants.
So one of the most valuable things that I did is I was actually in Medellin Columbia when I was launching the core product of zeropercent.com this was like two and a half years ago and I had already built a social following so I do recommend you’re gonna have to get attention somehow I do recommend starting a personal brand.
It makes everything a lot easier because you already have attention and you can’t sell something without attention so you might as well just start a personal brand it’s helped me a ton so one of the first things that I did is I had like a low-cost subscription model and you know obviously a decent amount of people following me so I right away I just conducted a survey I just created on jotform.com.
I typed in you know what do you care about what do you want about finances and travel and money and you know like it was all like credited in what I was doing currently and I got this survey back from like 150 people right away it was like instant instant research and then I put all those responses into a word counter and I found the words that were repeated over and over again and then that became the core pillars of the business right.
Credit income wealth that’s what like people wanted was like to get capital and then have income and then ultimately have more freedom in their life and I kept that word kept coming up freedom freedom freedom so that’s what we use for you know in marketing now right.
So the second thing you should be doing is doing that research do the research in you know that where you think your target market is maybe it’s your current following and actually conduct a survey and then figure out what people care about and that will not only be your the core pillars of your business but also the marketing message that you utilize to get more customers because a lot of people just create way too much complexity because they never even did their research to begin with on their own target market.
Number three is sell the solution to that pain that you have that you see or that you found in the research right or maybe that you went through you need to sell the solution before you even create the product or service a lot of people will try to create too much complexity and build something and then they have a lot of overhead and a lot of costs.
I’m just grabbing some some shades before we head to the office you guys want to see let me show you around we got a little closets we do some red light therapy in the morning so that’s why there’s lights are in there and then got a decent bathroom in here but that’s one of the main things is people they create too much complexity to start first of all and then they also they spend so much money building a product and a service before they even know if it’s gonna sell.
So sell the product or the service before you even build it once you have money then you actually build the product or service if you’re in the digital space like for me I just launched a pre-sale this was actually the first thing I ever monetized my personal brand was like a pre-sale to like a credit and travel course and I just launched the free sales like 97 then I rose it to 197 had a lot of scarcity on like the time and the price increasing and then I started to build it out for eight weeks.
So like the consumers already knew that hey I’m not like this is a pre-sale right I’m pre-selling something and then I’m gonna be building it out over eight weeks and then I just rose the price every week for eight weeks until it was a thousand dollars I made five grand the first like 24 hours so like you don’t need to spend a lot of money to make a business right like you can build a highly skillable and profitable business without actually spending a ton of money up front before you collect your first dollar.
Number four is double down on your success so a lot of people start to have a little bit of success right they they find that pain they launch the product or service or they sell it and then they start to launch it and then and then they try to stray too far away from it they don’t even realize that okay what actually got me there right.
They stopped doing the things that actually got them there so make sure that you’re not one of those people that like that they try to go do a zillion different things remember this focus right follow one course until successful once you start having some success keep doubling down on it and stay true to your niche.
I recommend staying pretty focused on a niche like one specific niche until you start to have great success and you like just destroy that niche and then you can move on and then start to spread out your business to multiple niches okay so just don’t forget like hey what actually got you the little success that you currently have we’re heading to the office.
Right now we’re gonna go down a zillion floors and then it’s honestly just to hop in and skip away but it’s kind of warm today so we’re going to drive and we’re going to show you the new office and we’re still going down so number five is create a mission statement for the company and values that then support the mission statement so a lot of people they they start to have success in business and they can’t sustain it because they have no direction in their business.
People don’t know like the employees that they start to hire don’t know exactly hey what’s actually the purpose and mission of the company right what are we even working for besides money you’re probably trying to work to provide some type of value or or impact to others right so you need to have a clear mission statement it needs to be like at max two sentences.
It needs to be very very simple ours is to help a hundred thousand people directly create financial independence right so create whatever mission statement that you think suits and is actually the purpose of the business and then you need to create values that actually support that mission statement so what are like values they could be like honesty and integrity and commitment and always be growing and all those types of things right so we have 10 values that support our mission statement which I just named off like five of them and what they do is they provide a framework of how we hire right.
So when you start to hire people you’re gonna hire people that are in line with your values and if they’re not they just won’t be there anymore right but how you can figure out those values and this is something I learned from a few different masterminds is if you are like everyone has things they hate in life right that they don’t enjoy in other people like other qualities characteristics things.
They don’t like to to see in others right maybe you lie right that was one of mine right I don’t like people that lie to me right so what what you do is you figure out a bunch of things that you don’t like in people and then you create your values based on the inverse of whatever you don’t like right so if you don’t like people that lie hey maybe a good one is is honesty or integrity right.
So that’s how I would suggest creating those values. Number six invest into employees and notice I said invest right so you’re investing into employees and then you need to learn the systems game right you need to learn how to automate and delegate which you do you would delegate through employees but a lot of people they get too scared to spend money and and it’s not spending right on employees.
It’s investing into the business that’s how you grow the business there’s never been a great business that has ever been created from one person that’s only been one person right like they’ve relied on others to do at least something right the biggest companies in the world there’s not a shot that they run with one person so don’t be that person that’s so scared to invest into other employees and then you have got to learn how to automate and delegate if you want to scale.
Number seven which is slowly delegate everything that you’re not good at and that you enjoy we’re actually in the office now so we just stepped up the elevator these are some other businesses and we just got the space actually we had to push the date back so we don’t even have anything in here so let’s go ahead and open this puppy oh it’s that new it opens without the lock that’s wonderful sorry about furniture.
So to finish number seven is slowly delegate everything that you actually do not enjoy doing and that you’re not good at a lot of people try to remove themselves they keep saying remove yourself from the business before they even have a business a business is a machine you got to create the machine you got to do a lot of things you don’t enjoy doing that’s just how business is and I still do a lot of things.
I’m actually not done with this step yet I have still not completed this step I do a lot of things I don’t you know enjoy right but I do my best to delegate everything else and I’m slowly working to get everything I have the vast majority of things I don’t enjoy off my plate but I’m still working on quite a few things to find the right people to put in the right space.
So the people that are actually good at it and enjoy the things that I don’t right I’m a unique person I do unique things that I’m good and care about certain things that other people don’t right so it’s all about figuring out what is your strength and whatever your strength is you gotta double down on that and then have have that be everything else be delegated this is a painting.
We actually held a massive event here in Miami I’m gonna show you a sign outside here in a second but we had a live painting on this yacht we’re on a 100 or a 40 million dollar yacht with 200 people this is called the investors conference and they painted they did a live painting on the boat so that’s cool to see that here this is our space so we have 10 rooms they have pretty good views my condo is literally right up there so we it takes I mean it takes a second to just be here.
I think I’m gonna have this be my actual office like my myspace here and then they’re building a rooftop on on top of here and they’re building a competitor to Comodo which is like one of the most famous restaurants in Miami it is literally right there so we’re in an extremely good location this unit has is 5100 square feet so we have like these these rooms with all the glass.
It’s just gonna be like the board rooms that have like the white tile in them you can see they’re still even putting still like carpet and stuff here we’re actually not even supposed to be in here until like the 15th apparently so yeah and then we got a little kitchen here and then we got another meeting room and then probably like the tech room and then this space just leads to outside right where we walked in so pretty pumped to get the team in here.
Like I said earlier we have 42 employees and we’ve been remote for sense of existence so it’s going to be interesting like we’re still going to have a lot of employees that are remote. We’ll probably be like half remote half inside the office but it’s not going to be like a corporate culture.
We’re going to do things fun we’re going to have hoverboards in here it’s not gonna be a place that people don’t wanna go and we’re gonna do a little like we’ll probably have Friday’s remote right. I don’t want people to you know work in in this type of a business for me it’s like I don’t want people to be here if they don’t enjoy it and we’re gonna make sure it’s it’s fun but efficient that’s the whole point of moving into an office is to be more efficient and to scale and help more people.
So number eight I think is super important that a lot of people don’t do which if you just go and read you know books especially like one that comes to mind is just Jeff Bezos with amazon right the reason why he was able to create practically the biggest company in the entire world and be the richest man on earth is because he focused on the customer so that’s something that we’ve started to do a lot is we’ve hired like I think it’s five.
Five people now in our client success department so we put a lot of like people and capital and energy and and and to get feedback forms and to listen to what the clients are saying and listen to the bad clients that we don’t enjoy working with they probably have something to say that could you know help the business be better right.
So we’re constantly like looking at and pushing out forms to get feedback from our clients and then create a better customer experience because once you get over like like three four million a year you need to be focusing on retention with the clients that you have we had this business plan get created it cost six figures on this like consulting gig for six months and one of the main takeaways was like hey sixty percent of your revenue should be coming from retention when you’re over like the three four million dollar mark which we are and that was not the case for us.
So we put a lot more attention there and that comes from getting referrals from your current clients and then creating a value ladder which I’m going to talk about here in a second but focus on the customer experience I can tell you it has helped us so much when you’re early stage you’re likely gonna have chargebacks and refunds and all these problems and and you’re probably like gonna have like an ego at first saying like oh screw that customer.
They suck but really it’s just like an inefficiency or something you need to tweak and it comes from being more aware of your actual customers so focus on the customer experience and make it super super strong experience so that they number one they come back and they buy more things from you and number two they keep referring you new clients.
Number nine is try to figure out where the lights are in your office space so that your viewers can actually see what you’re even talking about I don’t even know where this this light is but number nine is actually create a value ladder right so what a value ladder it’s a ladder a value right.
It’s a bunch of different products and services that start you know maybe it’s a free product or it’s a very inexpensive product then it jumps up into a slightly more expensive product and then you have your core product and then maybe you have a subscription model off to the side and then you have a high ticket you know offer up here or product and then another high ticket offer like for us we have free product.
We have a free course we have free you know info products we have low ticket courses and webinars that range anywhere from 97 to 500 bucks and then from there we have like our three different consulting programs which range anywhere from like five grand to a hundred grand and then depending on you know the net worth and the individual and in the business that we’re working with and then we have our hedge funds right.
We have two different hedge funds that our clients invest into so our value ladder is solid right we can bring a client through out of you know from a free course all the way up into a being a spending 100k with us and then investing with us investing millions of dollars with us so create a value letter because that helps with something called the lifetime value of your customer.
You should be consistently tracking that and finding a way to hey how how can I get more out of my clients and it’s not you just the business getting more it’s also you giving the client more value right you need to get creative with like okay I’ve helped the client go from point a to point b well how can I actually get them to point c maybe the client doesn’t even know they want to go to point c but you need to educate them on that right so you should be continually evolving but don’t try to do this too soon like you need to focus on your one valuable core product and then from there you build your value ladder.
Once you’re a little bit more established you’ve hired you’ve delegated and all the things I’ve mentioned number 10 is buy display ads that actually never get pulled down from the ad right we actually held a conference on June 19th and I don’t know why these ads are still up but number 10 is actually set big goals and then plan on a quarterly basis so we have a few different business advisors that we pay to you know advise us obviously and we set like really big goals.
So we know where we want to be in 10 years in the business right and then we set our annual goals at the end of q4 for the last year and then within each of those annual goals then we’re setting quarterly goals so they’re like 90 day sprints and we have initiatives and like pretty much all we do is just have the leadership team on a big call.
It’s like eight hour call and we just brain dump about all the like the biggest things we want to accomplish over the next quarter so we just dump a bunch of things usually like 40 or 50 things and then we just narrow it down into one or two things then we build an initiative.
We actually have action steps behind those we know who’s responsible we have milestones we got to hit and then we just sprint for 90 days right and we want to get those two initiatives completed obviously there’s other things we’re doing in the business too but those are the two main things that we’re focusing on for the quarter a lot of people never have like set those things and that’s actually why I had success to begin with is like I cut out everything that wasn’t business or like self-educational when I quit corporate and got out of rehab and stuff and that’s we we did something called a 90-day blitz.
It was my my friend Justin Saunders him and I lived in a small little apartment before we could really afford anything and we set like these 90-day blitzes and it’s funny now we’re doing the same thing just on a way way bigger level so set some big goals for yourself and then start to chunk them down into like quarterly initiatives but anyways I gotta go.
I hope you got value from this video if you did give me a comment down below this video my mom’s calling I got to take this one and when we’re having this next event make sure you’re there I’m telling you this is the sickest event that I’ve ever been to a lot of people told me the same thing they weren’t even biased as well we were obviously on this 40 million yacht and it was ridiculous so Eric show some content from the event and I’ll see you guys here on this next video.